Branding Xfinity's Instagram
I launched Xfinity Instagram as the place to catch a behind-the-scenes look at some of America's biggest stages, including Coachella, Billboard Music Awards, and Country Music Awards. I was tasked with creating an ownable look that would make Xfinity stand out on the platform.
01
Inspiration
At its core, Instagram is about self-expression. So, to find inspiration, I looked to the original form of free expression --street ar.t
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Type
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03
Texture
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04
Color
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05
Modified logo
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Image treatment
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Story cards + animation
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