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Branding Xfinity's Instagram

I launched Xfinity Instagram as the place to catch a behind-the-scenes look at some of America's biggest stages, including Coachella, Billboard Music Awards, and Country Music Awards. I was tasked with creating an ownable look that would make Xfinity stand out on the platform.

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01

Inspiration

At its core, Instagram is about self-expression. So, to find inspiration, I looked to the original form of free expression --street ar.t

02

Type

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texture.png

03

Texture

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04

Color

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Colors.png
Logo.png

05

Modified logo

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06

Image treatment

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07

Story cards + animation

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